
Is a Real Estate Agent in Uruguay Worth the Fee?
A real estate commission is easy to see. The cost of a bad purchase is not. Discover what a strong buyer representation in Uruguay should actually give you.
Punta del Este, Uruguay

Why do some homes in Uruguay stay on the market for years? From unrealistic pricing to weak presentation and unclear agency control, this blog explains what buyers notice — and what sellers can do differently.
By Liza – Founder & Real Estate Advisor at Punta HousesApril 30, 202615 min readYes. Several months can be normal, especially for houses, luxury homes, rural properties or unique listings with a smaller buyer pool. But if a home stays listed for years, it usually means there is a mismatch between price, presentation, buyer expectations, documentation or positioning.
No. A long-listed property is not always a bad property. Sometimes it is overpriced. Sometimes it has poor photos. Sometimes it is marketed to the wrong buyer. Sometimes the owner is not in a hurry. For buyers, it can be an opportunity — but only if the legal, practical and pricing details make sense.
The biggest mistake is pricing the property based on emotion or past investment instead of current buyer comparison. Buyers do not pay for memories, effort or what the owner hopes to recover. They pay for today’s value compared with other available homes.
Start with a realistic valuation, strong photography, a clear description, prepared documentation and a defined buyer profile. The goal is to remove doubt before the buyer even visits. If the property has already been online for a long time, consider a full relaunch rather than only a small price reduction.

Liza is the founder of Punta Houses, with a background in real estate, construction, and tourism. After traveling across all continents and living as an expat in South America for over 12 years, she has developed a strong understanding of what international buyers are truly looking for. It is rarely just about a property — it is about lifestyle, location, and the right feeling. With a refined perspective on real estate and in-depth knowledge of the local market, Liza guides clients through every step of the buying process. Her approach is discreet, personal, and focused on finding the right match, with attention to detail and long-term value. She works with clients from around the world and communicates fluently in Dutch, English, Spanish, French, and German, ensuring a smooth and professional experience on an international level. For Liza, real estate is about more than transactions. It is about trust, insight, and creating opportunities that truly align with each client’s lifestyle and ambitions.

A real estate commission is easy to see. The cost of a bad purchase is not. Discover what a strong buyer representation in Uruguay should actually give you.

Thinking about building a house in Uruguay, or would buying an already built home in Punta del Este make more sense? This guide breaks down the real trade-offs for anyone weighing new construction against an existing property in Maldonado.

Don't judge a property by its asking price alone. Discover how experienced buyers determine a home's real market value in Uruguay and avoid costly mistakes by evaluating location, condition, legal clarity, total ownership costs and long-term resale potential.